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FOR BENEFITS SOLUTION PROVIDERS

Be part of the plan.
From the start.

Reach brokers where benefits decisions take shape. Bring your solution into the conversation as advisors build plans, explore vendors and compare options for their employer clients.

For companies serving employer health plans and the brokers who advise them.

VISIBILITY WITH CONTEXT

Meet the right conversations.
Not just another audience.

BeneCraft brings plan information, vendor discovery, quoting and comparisons into a connected workflow. Help advisors understand where your solution can contribute.

Start with relevance

Work with BeneCraft to describe the employer sizes, locations, plan needs and broker audiences your solution is designed to serve.

Be easier to discover

Explore a marketplace presence and sponsored visibility in relevant categories, so advisors can find and evaluate your offering.

Make the next conversation better

Present clear capabilities, service information and contact details to help brokers decide whether to explore your solution further.

A PLACE FOR THE FULL BENEFITS ECOSYSTEM

Built for the solutions
behind better benefits.

COBRA & Leave AdministrationCare ManagementFertility & Family BenefitsPBM & PharmacyStop-Loss InsuranceTPA ServicesMedical / Dental / Vision NetworksMental HealthMusculoskeletal CareNavigation & AdvocacyAnalytics & TechnologyOther

From COBRA administration to fertility support, pharmacy and care management, help advisors understand how your offering fits into an employer’s plan.

A CLEAR COMMERCIAL RELATIONSHIP

More visibility.
The same need for fit.

We work with solution providers on paid marketplace visibility. Commercial options and placement scope are discussed with the BeneCraft team.

Marketplace Presence

Discuss a profile that explains your category, services, ideal clients and availability. Listing eligibility and content are reviewed with BeneCraft.

Sponsored Visibility

Paid options may include featured positions or higher placement in relevant marketplace views. These positions should be clearly labeled as sponsored.

Evidence-Based Evaluation

Paid placement is distinct from a plan-fit recommendation. Brokers still evaluate capabilities, pricing, contract terms and suitability for each employer.

Payment purchases visibility—not a guaranteed recommendation, an inflated fit score, broker endorsement or client selection. Placement availability, pricing and any performance reporting are agreed separately; no lead volume or outcome is promised.

HOW WE START

01

Introduce your solution

Tell us what you offer and who you serve.

02

Define the fit

Review categories, capabilities and relevant audiences together.

03

Discuss visibility

Explore placement scope, labeling, commercial terms and next steps.

04

Prepare your presence

Agree on content and the launch approach before anything is activated.

LET’S FIND YOUR FIT

Put your solution
in the conversation.

Tell us about your business, the plans you serve and your visibility goals. We’ll use your request to explore the right approach for your company.

  • Share your solution category and target audience.
  • Discuss marketplace presence and sponsored options.
  • Agree on scope before activating a placement.

Looking to introduce BeneCraft to your clients instead? Explore the Channel Partner Network.

Solution Provider Request

Start a marketplace conversation.

Your request is saved privately for BeneCraft Internal Admin review. No automated email is sent. Please do not include personal health information.

COMMON QUESTIONS

Clarity before
we connect.

Is this the same as a channel partnership?+

No. This page is for companies offering benefits solutions to plans or brokers. Channel partnerships focus on introducing BeneCraft to a broader client audience.

Does paying mean BeneCraft recommends us?+

No. Sponsorship provides paid visibility, such as a featured position. It does not establish suitability for a plan or guarantee a recommendation or selection.

How will sponsored placements be presented?+

The approach is to identify paid placements with a Sponsored label and keep them distinct from evidence-based plan-fit recommendations. Final placement locations and availability are discussed individually.

Does BeneCraft already match every vendor automatically?+

BeneCraft supports vendor discovery and contextual plan-building guidance. We will discuss your categories and target audience; a provider-specific matching integration or automated referral program is not activated by this form.

What does it cost?+

Pricing and scope are discussed directly. Submitting this request does not purchase a listing, start a subscription or activate a placement.

Where does my request go?+

Your request is saved to the BeneCraft internal team’s inquiry inbox for review. It does not subscribe you to a newsletter.